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Med Ad News profiles closerlook, inc.

Med Ad News - April 2016

Med Ad News, a premier publication for pharmaceutical industry insights and need-to-know information, has again recognized closerlook, inc. on its annual list of pharma marketers. Exploring closerlook’s offerings, 2015 accomplishments and perspective on industry trends, the profile gives readers an in-depth look at where the company is going in the year ahead. 


As digital marketing becomes more complex in the pharmaceutical space, we have incorporated new channels, partners and technologies into our business. closerlook created new specialties within our broader Strategy competency to provide the counsel our clients need as their industry evolves.

  • Digital Strategyfurther developing and expanding our multi-channel marketing planning services.

  • Pharmaceutical Marketing Consulting practice—additional relevance and support for the recommendations our agency makes to our clients. 
  • Analyticsdriving the development of new analytical offerings and the delivery of actionable insights for clients. Our reporting solutions have made managing the performance and optimization of marketers’ digital reporting approximately 90% more efficient.


  • Backstage® Relationship Marketing Technology Suite
    The Backstage® RM Technology Suite helps clients manage their RM efforts with data-driven insight and action. Data management and integration is handled by Backstage® CRM, while Backstage® Web offers clients a rapidly deployable, feature-rich framework for building responsive HCP websites. To open the lines of communication between sales and marketing, Backstage® Rep Connect feeds valuable customer-level marketing interaction data to Sales Representatives in the field.

  • Target Clarity™ HCP Adoption Analysis
    Offers insight into the capacity of specific HCPs to prescribe a particular product, placing them in distinct groups of increasing brand awareness based on a mix of predictive modeling and behavioral and demographic factors. 

  • Multi-channel Marketing Reporting
    Aggregating reporting across all channels to reveal actionable insights that drive effective engagement.

  • Multi-channel Marketing Campaigns
    Allowing marketers to find their customers and move them toward greater commitment by providing increasingly relevant content as they get to know those targets.

  • Interactive articles
    Engaging users through a blend of video, animation and data visualization to present brand messaging in novel ways. Each action is tracked to accurately measure the level of engagement and interest in key brand messages.

  • BrandPro, DiseaseStatePro and PatientConnect websites
    Offering easy access to HCPs and patients. The underlying framework is flexible, customizable and focused on supporting multi-channel relationship marketing.



closerlook continues to invest in acquiring top-tier talent and develop offerings to support our clients’ marketing efforts at every level. In 2016, the agency is launching major new efforts in advanced insight discovery and incubating new solutions and technologies.

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The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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