What We Do
We have designed our capabilities to work in concert to make positive differences in the lives of patients and those who care for them. Patients find the therapies that are right for them. Healthcare professionals are armed with the information and support to make the best treatment decisions. And the brands who take the best care of their customers enjoy competitive advantage and superior growth.
Biopharma Brand Marketing
We build brands that make a difference.
We know that engaged customers lead to sustainable growth over the lifetime of a product, so we start with fresh insight about what customers want and need. That knowledge powers every marketing move we make.
We help brands engage the right customers, more often, in more meaningful ways.
Digital allows us to reach customers with information that makes sense when they need it. People expect relevance, and it’s what we deliver. Less noise, more engagement.
We make marketing more relevant.
We augment clients’ understanding of their audiences with an array of data about who they are and the journey they are on. Our goal is greater empathy that fuels smarter ways to engage customers now and in the future.
How We Do It
We are not fans of working in silos. Or waterfalls. Or fiefdoms. We assemble teams of the right combinations of diverse talent to make a difference for the brands we serve. Our four areas of expertise (below) come together in varying combinations to comprise our three main capabilities (above).
Biopharma Marketing Consulting
We are marketers first.
The art of planning grounded in the science of research sets the stage for everything. We combine years of pharma wisdom with a commitment to meaningful innovation to chart the path to success. No tactics, please, until we agree on the strategy.
Brand & Creative Strategy
We design living, lasting brands.
The brands that win and grow over time are the ones committed to satisfying customers’ needs, wants and hopes. They are more than product features or a new ad campaign. Brands that succeed will excel at customer experience; this is at the heart of our approach to building brands.
We turn strategy into real world experiences.
Instead of using media to interrupt, distract and overwhelm, we design multichannel campaigns to connect with customers where and when they have the time and inclination to care. It’s that moment when a customer’s pressing question meets a brand’s perfect answer. It’s magic when it’s meaningful.
We make better sense of marketing.
We capture, analyze and synthesize myriad sources of data to better understand what customers want and how brands can best satisfy them. Our analytical offerings are designed to inform the real world decisions marketing teams face about how to meet customer needs while also making a business impact every day, every quarter, every year.
Chief Executive Officer
As founder and CEO, David Ormesher provides leadership and direction for closerlook, inc, an innovative marketing partner for biopharma brands. Ormesher has been focused on reinventing the definition and role of the lead commercial agency for pharma.
By borrowing agile methods, AI tools, and database technology from the software industry and merging it with account planning, creative and digital media, he has redefined the value and expectations of an agency partner. He has created a performance culture for smarter strategy, more compelling creative, and better marketing outcomes. Under Ormesher’s vision and leadership, closerlook has evolved from a leading digital agency to a driving force in the use of analytics to support personalization at scale, powering better relationships with healthcare professionals and better outcomes for patients.
David is a frequent speaker at marketing conferences and a recognized thought leader in relationship marketing for the pharmaceutical industry. In addition to his entrepreneurial leadership, he is an active board member on numerous companies and nonprofit organizations in Chicago and around the world. He currently serves as Chairman of Lyric Opera of Chicago.
President & Chief Operating Officer
At the helm of closerlook, Jon provides thought leadership, direction and a passion for developing relationship marketing capabilities that meet the evolving needs of the pharmaceutical industry.
With more than 20 years of experience in business planning, marketing strategy and marketing communications development within the pharmaceutical industry, he oversees all operational responsibilities and coordinates the agency's vision with CEO David Ormesher. Clients he’s cultivated at the agency include Abbott Laboratories, Astellas, Eli Lilly, Novo Nordisk, Ortho Biotech, Santarus, Inc., Takeda, and others. Jon holds a B.A. in Economics from the University of Wisconsin-Madison and an M.S. in Integrated Marketing from Northwestern University.
Chief Client Officer
Allison leads our team of client service professionals, including the account and project management teams. Since joining closerlook in 2006, she has worked to build and maintain productive client relationships at Astellas Pharmaceuticals, Takeda Pharmaceuticals, Novo Nordisk Inc., Smith and Nephew, Amgen, Hospira, and others. Allison ensures that our work is aligned with our clients’ business goals and strategies, and is delivered via creative, innovative and effective methods. Allison has 15 years of experience providing client service in the pharmaceutical, health insurance and consumer packaged goods industries. She holds a B.S. in Psychology from the University of Illinois at Urbana-Champaign and an M.S. in Clinical Psychology from Northwestern University.
Chief Creative Officer
Ryan Mason is responsible for advancing the creative vision of closerlook. As Chief Creative Officer, he assumes leadership of the analytics and marketing practices as well as the creative and strategy functions of the agency. Creativity as practiced and applied at closerlook is a collaborative amalgam of design thinking, persuasive writing, sound strategy, data-driven insight and smart application of technology.
Originally trained as a graphic designer, he was promoted to the position of closerlook Creative Director in 2006 and led the development of the Creative Group. He has also helped found the strategy practice at closerlook, a team responsible for marrying relationship marketing, marketing communication, user experience and content strategy in campaigns for clients.
Ryan has served as a judge for interactive and digital competitions, participates as a panelist as creative conferences and remains active with design education efforts at his alma mater. He has a B.A. in Design and Economics from the University of Notre Dame.
Chief Financial Officer
Greg provides leadership and direction for the Finance, Human Resources, Talent Development and Operations functions of the closerlook business. Throughout his very successful 20+ year career as a Chief Financial Officer and Chief Operating Officer, Greg has developed a proven formula based on strategic, financial and operational leadership to drive profitable businesses, growth and value creation for business services and SaaS technology companies. Greg received a BS degree in Accounting from DePaul University and is a Certified Public Accountant.
Chief Technology Officer
As Chief Technology Officer, Steve leads the technology and analytics competencies, and is responsible for steering the agency’s continued investment in intelligence-driven technologies and marketing software product development. He leads efforts in using machine learning and artificial intelligence to bolster closerlook’s marketing solutions and support its world-class intelligence and creative services for the agency’s portfolio of pharmaceutical clients.
Tulk is an accomplished IT executive and a recognized expert in platform and product development. Prior to his role at closerlook, Tulk served as Chief Technology Officer for Kaptivating, LLC; Vice-President of Information Technology at Siegfried; Global Director and Chief Information Officer of Nike, Inc’s Hurley International subsidiary; Chief Information Officer for PacificNet; and Chief Information Officer for Vivendi, S.A.’s Culligan Subsidiary.
Vice President, Managing Director
Vice President, Pharma Marketing Strategy
Pete’s focus is to understand each individual client’s market opportunities, challenges and needs and match those circumstances with a set of unique solutions built on a foundation of proven relationship marketing fundamentals. Prior to joining closerlook, he spent 11 years in marketing and brand management at GlaxoSmithKline and Takeda Pharmaceuticals where he launched multiple products to both primary care and specialty audiences. Pete has a B.A. in both History and Government from the University of Vermont and earned an M.B.A. from the University of Maryland's Smith School of Business.
Vice President, Multichannel Marketing Strategy
Vice President, Human Resources
Joanna has more than 12 years of human resources experience in financial, digital and advertising organizations. As the director, she oversees all human resources policies and programs for the company. Joanna serves as a consultant and partner to senior leadership on human resources-related matters, with the goals of aligning HR practices to business strategies. She has experience in all aspects of HR, including compensation, benefits, talent management, organizational and leadership development, benefits, HRIS, payroll and recruiting. Joanna has a bachelor of science in psychology from Union College.
Vice President, Managing Director
Tony is responsible for building key client relationships by providing proactive strategic counsel to help grow our client’s brands. He partners across agency competencies to plan, execute and measure omnichannel communication plans that increase engagement and deliver business impact for clients.
Tony has over 15 years of experience in pharmaceutical marketing, including professional, DTC and payer promotion. His experience spans numerous therapeutic categories including immunology, dermatology, CNS, metabolic diseases, infectious disease and wound care. Tony has a B.A. in Marketing from Bowling Green State University.
Vice President, Creative
Dave leads closerlook’s creative team of design, writing, motion-media, clinical-research, and proofreading professionals. He is responsible for ensuring the agency delivers the highest quality digital marketing in support of client objectives and dedicated to making closerlook a great place to work as a creative. Dave has more than 13 years of experience developing effective marketing and advertising on behalf of clients in the pharmaceutical, insurance, consulting, sports, and entertainment industries. Dave is the author of Captive Audience, a short-story collection named an Indie Next Notable Book by the American Booksellers Association, and The Voiceover Artist, a novel that will be published in November 2015. Dave has a B.A. (summa cum laude) in American Studies and in Spanish from the University of Notre Dame and an M.F.A. in Creative Writing from the University of Florida. He is a member of the Phi Beta Kappa academic honor society.
Vice President, Marketing Intelligence
Richard helps our clients understand their multi-channel marketing activity from a holistic perspective and better realize the drivers of multi-channel success. He has a variety of experience in strategic report development, marketing analytics and strategy development for clients in the tech, food service, retail and logistics sectors. Richard has a bachelor’s degree from Northern Kentucky University and a M.B.A. from DePaul’s Kellstadt Graduate School of Management.
Nikkie has a client service background with expertise in building relationships and helping clients think strategically about their brand. She has sixteen years of experience working in healthcare, nonprofit, consumer packaged goods, promotions and live events. Nikkie has a B.A. in Mass Communications from Southern Illinois University Edwardsville.
Director of Business Development
Rick spearheads new client acquisition efforts for closerlook. He has over 13 years of marketing and sales experience and is responsible for identifying prospective clients whose unique set of challenges align with the solutions, expertise and core capabilities that closerlook brings to the table. He is focused on establishing, developing and strengthening relationships with client partners. Rick has a B.A. in Social Science from Michigan State University.
We are pros who take our work seriously. But we don’t take ourselves too seriously.
We are a tight-knit team that respects the trust clients place in us, the responsibility we have to patients and those who care for them and our craft as professionals. We strive to “own the business” on behalf of our clients—to act with the understanding that success largely rests in our hands.
We cultivate an environment in which great, meaningful work can flourish. Where every individual is confident in his or her role. Where each person knows they’re a part of something bigger than themselves. And where humor and laughter is often the best medicine.
Places Where Our Teams Can Do Their Best
Our Chicago and New York offices feature open floor plans to encourage productive collaboration. We have no private offices. We do have a plethora of meeting rooms, collaborative work areas and private conversation spaces to support the ways high-performing teams work best.
We also make near-constant use of video/web conferencing (Zoom) and virtual tools (like Microsoft Teams, Jira and InVision) to conveniently connect teams, clients and collaborators wherever they may be. Teams can focus their energy and talent on what matters most.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.