Thinking

We are in the hope business

We need to clearly and compassionately tell the patient story in all of its frustration, confusion, anger, and faith. Its grit. Hope.

How to use data to capture value in pharma

During the commercialization phase, the purpose of data is to build trust. Trust and respect for the pharma brand are the ultimate benefits of data-enabled personalization and engagement, and are the leading qualitative indicators of acceptance and growth at launch.

Pharma's digital transformation should start with marketing

Digital allows pharma companies to quickly test and revise promotion tactics in the marketplace to create more wide-reaching and successful campaigns.

What’s the difference between customer insight and customer intelligence?

Knowing the different between insight and decision-support is important when setting expectations with internal teams and with external agencies.

Marketing technology for pharma

An overview of some of today’s most talked about tech

What's your next move?

Get ahead of the current shift in pharma marketing by promoting not just the product, but patient outcomes.

Is there substance behind your style?

iPads alone cannot complete your closed-loop strategy.

Make every move count

Approach physician marketing from a CRM perspective.

The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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