The Cambridge Analytica Mess: What does it mean for Pharma?
Pharma marketing increasingly lives in a world of data. What happens in the world of Facebook cannot be ignored.
Value Extraction – Mining for Gold in Late-Stage Products
The long tail of data – techniques for turning old pharma products into productive assets
Pharma's digital transformation should start with marketing
Digital allows pharma companies to quickly test and revise promotion tactics in the marketplace to create more wide-reaching and successful campaigns.
Content marketing and its impact on pharma
Physicians and patients are skeptical of purely promotional content. This leads to an opportunity to build trust and differentiation through unbranded content.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.