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Helping clients build better relationships with their customers through increased customer intelligence and access. 

Med Ad News - April 2015


The pharmaceutical industry’s “one-message-fits-all” approach to promotion and sales continues to become relatively less effective and more expensive. Despite the rise of digital marketing, relationship marketing (RM) and non-personal promotion in general, many pharmaceutical companies are still wondering if their initial forays into this “new” world will pay off. Lacking the right guidance, many will simply continue current strategies and tactics rather than adapt to change. But there’s a smarter way.

closerlook, inc. is a digital marketing agency that helps pharmaceutical marketers build better relationships with their best customers. The agency believes the answer to more effective and efficient marketing lies in the symbiotic relationship between customer intelligence and customer access. To help clients practice smarter marketing, closerlook develops offerings that both increase intelligence—through new technology, data collection, in-depth analysis and timely reporting—and broaden access to customers through responsive, content-rich campaigns that are integrated across a wide range of channels.

Through the right combination of strategy, creative, analytics, technology and client service—closerlook is uniquely positioned to help its clients tie it all together.

Profile Summary

This Year’s Accomplishments

2014 was a year of great growth for the closerlook teams and capabilities. The Strategy team expanded and found unique market opportunities. closerlook pushed the analytics capabilities further than ever before. And the 2014 portfolio reflects that growth with achievements across all stages of the brand life cycle in both primary and specialty care markets.

One representative pre-launch campaign example:

  • >90% target HCPs reached
  • 5.7 average engagements per HCP in first six months
  • 450% more prescriptions written six months after the launch of the product by HCPs who received at least one communication than those HCPs who did not engage
  • 544% more prescriptions written by HCPs who registered for future communication during pre-launch than those who didn’t


Structure and services

closerlook cultivates a highly collaborative culture and work ethic where experts in strategy, analytics, creative, technology and client service work together to deliver a range of technology-enabled offerings.


Future plans

Smarter marketing means gathering intelligence, identifying new opportunities and producing practical innovation in a changing industry. closerlook is focused on what marketing needs to look like in that dynamic “new world”, where healthcare payers, accountable care organizations (ACOs), integrated provider networks, physicians and patients all influence how pharma is bought and sold.



In 2014, the closerlook team maintained an active role in local and global efforts to improve the social, economic and physical health of communities. CEO David Ormesher continues his leadership of Bigger Future, and serves on several boards including the XPRIZE Foundation, physIQ, the Lurie Children’s Hospital Foundation, the Poetry Foundation and the Lyric Opera of Chicago.

closerlook Offerings

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The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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