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Invert the monster agency model and take care of employees first.

Medical Marketing and Media ‒ August 2013

The recent Publicis/Omnicom merger created quite a stir in the industry. The participating entities portrayed it as a positive move, of course. But positive for whom? David Ormesher, CEO, closerlook, inc. points out that mergers and acquisitions are often intended to build broader capabilities or acquire specific expertise, and thus offer greater value to clients. At the level of Publicis and Omnicom, however, each already had a full roster of capabilities. So what was the benefit?
“Primarily, the ‘$500 million in cost savings’ that enriched senior executives and increased shareholder value. Unfortunately, that savings—which means a torrent of layoffs—introduces the chilling effect of internal competition and insecurity that cannot contribute to breakthrough creative or superior account service.”
“The most important job for agency leadership,” Ormesher said, “is to foster an environment that produces great work. We take the large agency model—shareholders first, clients second, employees last—and turn it upside down. At closerlook, management is accountable to employees. Employees get the most attention, which results in the best work for the clients. It may seem counterintuitive, but the success we’ve enjoyed is a testament to this. We invest in our client relationships by taking great care of our employees and building a culture of trust, empowerment and entrepreneurial spirit. We all win.”

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The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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