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closerlook recognized at 2018 MM&M Awards

New York - October 2018

On Thursday, October 11th at Cipriani Wall Street in New York City, closerlook won Gold for Best Disease Education and Titanium for Best in Show at the 2018 MM&M Awards. The awards recognize and celebrate creativity and effectiveness in healthcare marketing and communications.

closerlook shared recognition with Novo Nordisk, Cohn & Wolfe, BWR PR, Spark Foundry and PHM for work on the “Get Real About Diabetes” campaign. The campaign was designed to motivate those with type 2 diabetes to rethink how they treat their condition.

“Get Real About Diabetes” featured Anthony Anderson, actor and Type 2 diabetes patient. As part of the campaign, Anderson’s character on the TV Show Black-ish was diagnosed with Type 2 diabetes and used injectable therapy on the Fall Finale episode. The 2018 Chair of judges, Lisa Flaiz, praised the the campaign saying, "I would consider this breakthrough creative. The diabetes market is very noisy, and the category is very crowded - this campaign has stopping power and the power to persuade." A supporting integrated campaign was also launched on World Diabetes Day that drew 60,000 people to join a dedicated Facebook page.


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The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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