KEY FEATURES

Portal Hosting Environment with Dynamic Content and Metrics

An online destination is a key element of any successful relationship marketing strategy. Backstage's flexible web environment can be rapidly deployed to provide a wide variety of interactive content to engage your audience and gather rich data during every visit. And because Backstage remains hidden behind the scenes, it imposes no limitations on the portal's design.

"Single View" Audience Insight Database

Backstage's Audience Insight Database is flexible enough to accommodate any audience's profile and track every audience interaction in detail. Descriptive tools allow for quick insights to be generated from your audience's data set, and any audience trait can easily be made a segmentation context for your outgoing communications.

Integrated Direct Email Campaigning Tools (Including Automation Features)

Backstage makes full use of email's convenience and flexibility to drive audience enrollment and participation. To keep your crucial outgoing communications as relevant and timely as possible, it can be automated to generate a series of emails with custom content and timing down to the individual level, tracking every open and click-through.

Flexible Reporting

Backstage gathers tracking information for all of the elements in your relationship marketing program or online campaign into a single location. This information, available via email or web, can be used to examine results and improve performance.

CRM Integration Package

Backstage has been designed to integrate easily with a larger enterprise CRM customer master. Audience Insight information can be brought in-house quickly and easily. As the ideal integrated marketing communications platform, Backstage provides enterprise-wide value to your customer-centric operations.