ABN AMRO

ABN AMRO is an international bank with a clear focus on consumer and commercial clients in its local markets, and a global focus on select multinational corporations and financial institutions, as well as private clients.

ABN AMRO’s Treasury Management group had created an online demo for their suite of Treasury Management products that the sales team used in their presentations to potential clients. This demo was not serving the needs of the sales team adequately in terms of being a professional representation of what ABN AMRO offers its customers. Looking for a viable solution, ABN AMRO hired closerlook to create a demo that was more creative in its execution, more intuitive in its instructional design and information architecture, and more professional in its overall presentation.