Bacon's Information

Headquartered in Chicago, Bacon's Information delivers content and data to support practitioners in industries including public relations, investor relations, marketing, corporate communications, and business intelligence. In 2001, Bacon's was acquired by the Observer Group, the world's largest publicly traded media intelligence firm (Source: bacons.com).

While developing their new, all-in-one public-relations software solution—MediaSource 7—Bacon's faced intense pressure from competitors, at least one of whom would beat Bacon's to market with an updated PR software product. Bacon's, the current market leader, wanted to create expectation in advance of MediaSource 7's release, and plan the marketing surrounding the product's launch. closerlook developed "The One" concept to give MediaSource 7 an identity that would be related to—but separate from—the current Bacon's identity, which was slated for redesign in one year's time. closerlook also created print ads, a video for use in sales and exposition settings, banner ads for strategic web placement, and a four-minute, narrated Flash demo that focused on the product's benefits for PR practitioners.