Boehringer Ingelheim

Boehringer Ingelheim is a research-driven group of companies dedicated to researching, developing, manufacturing and marketing pharmaceuticals that improve health and quality of life.

The Micardis Sales Training program is used to teach Boehringer Ingelheim sales representatives about the pathophysiology of hypertension, the classes of drugs used to treat the disease, and the company’s antihypertensive drug, Micardis. The program includes a CD-ROM and print binder. Dramatic video clips are used to introduce each module and provide context for the educational material.