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GE Medical Systems is the global leader in the medical devices space. The company is known for its innovative products and strong physician relationships. These relationships are primarily managed through a 6,000 person sales force.
In order to support the sale of Bone Densitometry diagnostic machines produced by GE Medical, materials about the machines, osteoporosis, and financial information needed to be transferred from print to CD-ROM. closerlook translated the print materials into a CD-ROM with animation, quizzes and detailed information.
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