Lupron KLUP

TAP Pharmaceuticals Inc. (TAP) is a leading pharmaceutical company that has enjoyed a presence in the marketplace since 1985. Today, with net sales of over $4 billion, it promotes some of the best-selling products in various therapeutic classes.

Lupron’s corporate marketing team was tasked with increasing the effectiveness of its sales representatives. Issues hindering the ability to achieve this goal included low sales force morale, no coherent and unified way of delivering information and education to the sales reps, lack of communication between the home office and the field, and lack of sales rep involvement in establishing the means to meet this goal. To address these issues, closerlook developed the K*LUP internal communications campaign. K*LUP’s strategy was to gather input from the sales reps, provide them with useful information, test their job knowledge, and reward their involvement in the program. K*LUP offers ongoing educational and motivational opportunities to the sales force through the Internet, audio CDs, membership drives, and newsletters.