Kodak Business Development Services

Kodak’s Graphic Communications Group was charged with revamping its existing business development program, which was focused on assisting commercial printers with the challenge of making the shift from traditional to digital printing solutions. closerlook worked with Kodak to create an integrated marketing campaign that would communicate Kodak solutions for these commercial printers. The project included creating a new business development brochure promoting the group’s business development services. A CD-ROM interface was created for sales representatives to effectively communicate customers’ success stories and testimonials. The main deliverable was a new website developed to house the materials critical to the business development program. The website is password-protected for Kodak customers only. closerlook also created welcome kits for customers entitled to site access.