Meridia eDetail

Abbott Laboratories is a broad-based healthcare company that discovers, develops, manufactures and markets products and services that span the continuum of care - from prevention and diagnosis to treatment and cure. Abbott’s principal businesses are global pharmaceuticals, nutritionals, and medical products, including diagnostics and cardiovascular devices. Headquartered in north suburban Chicago, Abbott serves customers in more than 130 countries, with a staff of 60,000 at more than 100 manufacturing, distribution, research and development, and other locations around the world.

closerlook was engaged by Abbott Labs’ MERIDIA team to develop a private-label eDetailing marketing program to invite targeted HCPs for participation, authenticate HCP traffic, serve up profile-driven product promotional content, test HCPs’ ability in message recall, measure attitudinal behavior changes and fulfill honorarium incentives.