Zap2it

TMS Entertainment Products provides television schedules, cinema showtimes, and editorial content related to the entertainment industry to outlets including AOL, DirecTV, TiVo, Disney, and TimeWarner. Zap2it brings the wealth of TMS Entertainment Products entertainment data and content to consumers with updated television and movie schedules, an entertainment-news feed, a daily blog, and more. (Sources: www.tribunemediaentertainment.com, tribune.com, zap2it.com)

TMS Entertainment Products set out to improve the integration of article pages, data-driven TV listings, and showtime pages, in the hopes of increasing traffic, user loyalty, and the potential for ad revenue by driving more users to content sections. In addition, Zap2it wanted to set the bar in terms of usability, interactive experience, and reliability for online services in Zap2it's space. closerlook conducted usability testing on the current Zap2it site, and used the information gleaned in those sessions to develop user-requirements and technology documentation that would help Zap2it achieve best-in-class usability and reliability. These efforts culminated in production of paper hi-fi prototypes, another round of usability testing, and development of an online Zap2it prototype.