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Batman vs Iron Man: Media fight!

They’re the two biggest hits of the summer. They feature super-cool superheroes battling overwhelming odds and ferocious villians. But there’s one question on everyone’s mind:

Who won the marketing campaign?

Thankfully, AdvertisingAge has a thorough breakdown to answer that very question. Now you won’t have to stay up all night trying to figure out the answer.

(Personally, I thought Dark Knight won hands down. They had some very effective viral sites and well-cut trailers that didn’t give away the whole plot or too many of the great lines.)