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Bring on the hate

Fast Company has an interesting article on polarizing your message in order to focus more sharply on – and connect faster with – the customers you want.

The authors of the article had high visibility at the last two SXSW festivals in the form of their book, Made To Stick.

After all, if you can’t figure out quickly which customers to avoid, how can you zero in on the most effective communications to customers you most desire?