client extranet

We help you get
closer to your customers.

Download Flash Player This site is best viewed with Flash 8 plug-in or higher.
If you don’t have the Flash player installed, you can still see most things on the site.
But you’re just going to miss seeing the really good stuff.

  1. Facebook redesigns

    July 22, 2008

    The much-hyped Facebook redesign soft-launched Sunday, and will be rolling out to different users throughout the next few days.

    While it will no doubt be a much better experience for advertisers (with more unit types available to fill) it remains to be seen if the users themselves find any value in the new layout.

    I found it a bit clunky on first pass: Everything looks huge and very MySpace-esque, although the top bar is better used and the Tab Add functions will be handy. Check out a rundown on new features at Inside Facebook.


  2. 2 Comments

    1. Jon
      Jul 22, 09:03 AM

      Looks like they’re focusing attention on status updates and the Wall and downplaying apps. The apps are responsible for all the clutter (and time-wasting) on Facebook, but they’re also part of the appeal. I guess Facebook is trying to supplant Twitter, but I’ve always thought the Wall implementation was clunky and ill-defined. People use it for conversations, only half of which get preserved on your profile page.

      Facebook’s big problem is all of the overlapping features – why are “profile pictures” separate from “pictures of me”? How are Groups different from Networks? Should I message someone, poke them, or write on their wall?

    2. Jeff C.
      Jul 22, 09:32 AM

      Totally agree with you Jon. There’s not a lot of strong UI strategy. Your Twitter comparisons are right-on – but FB misses the simplicity of that app by trying to do too much and losing their grid-structure which enforced order. Seems like a lost opportunity all around.

closerlook, inc.
212 West Superior Street / Suite 300 / Chicago, Illinois 60654
312.640.3700 main / 312.640.3750 fax / www.closerlook.com