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The much-hyped Facebook redesign soft-launched Sunday, and will be rolling out to different users throughout the next few days.
While it will no doubt be a much better experience for advertisers (with more unit types available to fill) it remains to be seen if the users themselves find any value in the new layout.
I found it a bit clunky on first pass: Everything looks huge and very MySpace-esque, although the top bar is better used and the Tab Add functions will be handy. Check out a rundown on new features at Inside Facebook.
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Looks like they’re focusing attention on status updates and the Wall and downplaying apps. The apps are responsible for all the clutter (and time-wasting) on Facebook, but they’re also part of the appeal. I guess Facebook is trying to supplant Twitter, but I’ve always thought the Wall implementation was clunky and ill-defined. People use it for conversations, only half of which get preserved on your profile page.
Facebook’s big problem is all of the overlapping features – why are “profile pictures” separate from “pictures of me”? How are Groups different from Networks? Should I message someone, poke them, or write on their wall?
Totally agree with you Jon. There’s not a lot of strong UI strategy. Your Twitter comparisons are right-on – but FB misses the simplicity of that app by trying to do too much and losing their grid-structure which enforced order. Seems like a lost opportunity all around.