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It's no fun to be alone!

“It’s no fun to be alone!!!” screamed Iggy Pop at the top of his lungs last Sunday at the Lollapalooza music festival here in Chicago, now in its third year as a destination festival in beautiful Grant Park.

“Come up here!” Iggy followed, showing that he was serious about it being no fun to be alone. Security was overwhelmed as the seething mosh pit in front of the North Stage bum-rushed the platform. Iggy glowed as he jumped around amidst the twenty-somethings, himself a shirtless, sweat-soaked, leathery sixty-year-old rocker with a lot of spring left in his step.

Iggy Pop and the Stooges’ hour-long set in the afternoon heat was transcendent, a bright spot. In an era where many bands (too many to count on the Lollapalooza schedule) have managed to sound and look the same despite their best efforts to the contrary, Iggy showed the wisdom that only an elder statesman of rock would understand.

People at a rock show want good music – but even more important is the show, the fun, the anarchy. Iggy’s not really a thinking man on stage, and that’s why he’s great – he avoids the traps that overthinking can set in the course of creating music and connecting with an audience. He just IS, and by just being himself he delivers a spot-on performance.

Marketing is a lot like a rock n’ roll show (ok, the requisite tie back to marketing, but this is a company blog after all). You put together your best creative output, you lay out a strategy for how you are going to present it to your audience, and you go out to try to get them on your side. Too many people in your strategy meetings rethinking and overthinking? Too many design reviews and approval steps? Be like Iggy – simplify, rock, repeat.