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  1. Making hold music worth the wait

    June 10, 2008

    So I have an idea for hold music (the music you hear while waiting on hold). The concept is simple: the songs would all have to do with either holding, waiting, or time. With this criterion, the hold-music playlist might look something like this. [I went excruciatingly middle of the road on artists in the belief that the more people on hold who recognize the songs, the more that recognize the pattern.]

    The Waiting – Tom Petty & the Heartbreakers
    Time Has Come Today – The Chambers Brothers
    Hold On, I’m Coming – Sam & Dave
    Time – Hootie & the Blowfish
    Holding On – Steve Winwood
    Time – Pink Floyd
    Waiting on the World to Change – John Mayer
    Right Here Waiting – Richard Marx
    Hold On – Green Day
    I’ll Wait – Van Halen
    Everlasting Love – Howard Jones (Google the lyrics and see the chorus if you doubt me)
    Just Wait – Blues Traveler
    While We Wait – Jack Johnson
    Let’s Wait Awhile – Janet Jackson
    Hold On – En Vogue
    Grab a Hold – Cyndi Lauper (Bet you thought I was going to choose “Time After Time” instead. Guess again.)
    Waiting – Foreigner
    Hold the Line – Toto
    Waiting – Green Day
    Keep Holding On – Avril Lavigne
    Waiting – Sugar Ray
    Hold On – Wilson Phillips
    Time – The Backstreet Boys
    Hold On – KT Tunstall

    For a business with a more indie clientele, the hold-music playlist might look more like this:

    Worth the Wait – We Are Scientists
    Wait – Andrew Bird
    The Wait – Built to Spill
    Wait – The Kills
    Hold On, Hold On – Neko Case
    Wait – Lou Reed
    Wait for Me – Sean Lennon
    Time – Tom Waits
    Time – David Bowie

    Expanding the criterion to include songs that are homonyms for waiting and time makes possible the inclusion of these clever hold-time puns:

    The Weight – The Band
    Scarborough Fair (Parsley, Sage, Rosemary and Thyme)
    Weight of the World – Evanescence
    The Weight Around – Umphrey’s McGee
    Carry That Weight – The Beatles

    The way I see it, the pattern works for customers in two ways. First, the songs you hear are, in a manner of speaking, jokes, which gives this system of hold music some chance of being more entertaining than your average hold music. Second, the system acts as a built-in check and balance for companies looking to keep hold times down. For while the songs are jokes, they are jokes that, taken collectively, get old fast. During the first song, a customer might smile at the irony. During the second, the customer, noticing a pattern, might even laugh. By the third song, everything is a little less funny. By the fourth song—and after roughly twelve minutes of waiting—any customer in his or her right mind would be livid. Hence, the system is enormous incentive to keep wait times down. When the system works optimally, a person is on hold just long enough to get that first joke. Then he or she is greeted by a helpful, professional service representative who quickly and easily meets his or her needs.

    That’s my vision for customer-service, people. Now let’s make it happen.


closerlook, inc.
212 West Superior Street / Suite 300 / Chicago, Illinois 60654
312.640.3700 main / 312.640.3750 fax / www.closerlook.com