We help you get
closer to your customers.

Moving beyond the fold

For those of you who aren’t familiar with the “fold”, it is the line beyond which a user must scroll to see more contents of a page after the page displays. It is also referred to as a “scroll-line.”
For years now, web designers have been blindly repeating the words “But that will push things below the fold”. It has been beaten into our heads that, “If you want users to see it, it has to be above the fold”. Although I tend to agree that, for usability reasons, content with the highest importance should be towards the top of the page, I think it’s unrealistic to think that users don’t know how to scroll.
Milissa Tarquini over at Boxes and Arrows recently wrote a great article on the fold entitled Blasting the Myth of the Fold. The most compelling point in her article was definitely the following:
“Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.”