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(Still) Made Here

There’s an interesting report at Trendwatching this month regarding the power of products with a sense of place (PDF).

As consumers become more globally aware and more savvy in their buying habits, brands are finding it useful to promote their roots and philosophy as a selling point. The report focuses on three areas: Eco and ethics, location-based status, and support of community.

Lots of great examples of how to do this right, and some interesting examples for the more extreme (like setting up an urban chicken farm).