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The MLB user experience

Sports Illustrated just released a fascinating breakdown of the fan experience at every Major League Baseball ballpark.

SI compiled tons of data regarding every facet of a fan’s user experience, from the quality of team on the field to food offerings, parking, and neighborhoods.

The result is a quantifiable evaluation of which fans are getting the most bang for their buck. The #1 team: My hometown of Cleveland, followed by #2 Milwaukee and a surprising #3 Pittsburgh, who definitely didn’t win for team quality.

The bottom three consist of a firesale owner who sees the team as a quick buck for his portfolio (#30 Marlins), a relocated franchise with lots of local competition (#29 Nationals – formerly the Expos), and a quality team surrounded by brawling fans, decrepit facilities, awful food, and a classy crosstown rival (#28 Mets).

We don’t usually think about sports teams when evaluating user experience, but really the same needs of real-world customers can be applied to virtual ones: Users want quality product (team). They want to find what they need quickly (parking in a nice neighborhood). They want to enjoy dealing with the company providing service (ballpark). If they can have many or all of those needs fulfilled they will come back for more.