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  1. Welcome to the OpenSocial

    November 8, 2007

    OpenSocial
    I tend to think of social networking websites like trendy clubs. They fall in and out of fashion all the time. The cool kids are at Facebook right now but that will change. It was MySpace for a little while. It reminds me of a recent trip to Vegas. A friend told me to check out Rum Jungle because a few years ago when she was there, it was the hot spot. Guess what? It’s not so hot anymore. Anyway, I digress. Here’s a great idea from Google OpenSocial: Make the social backbone of the web interoperable.

    Check out some of the interesting features Google is offering web developers:

    • Build applications without maintaining your own server
    • Build applications that include a server-side component (for offline processing and/or access from other websites)
    • Create brand-new applications
    • Expose existing web applications in the context of existing social websites
    • Add social features to existing Google Gadgets
    • Write one application that can run in the context of many different social websites

    Of course OpenSocial’s success is dependent on developer adoption but it looks like there is already some decent participation from some biggies like MySpace, LinkedIn, Ning, Salesforce.com, and others. OpenSocial will make sure that even if you are hanging out at the dive bar, you’ll still be connected to your friends.


closerlook, inc.
212 West Superior Street / Suite 300 / Chicago, Illinois 60654
312.640.3700 main / 312.640.3750 fax / www.closerlook.com