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Why closerlook?
May 6, 2008Our creative passion and market insight are strongly supported by our skills in marketing and communication, strategy, usability, design, and technology. Depending on the needs of the project, we utilize a variety of communication channels—web, print, video, interactive technology—to get your message to your target audience and gather insight into your customers’ needs.
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closerlook at ExL Pharma: Integrated Relationship Marketing Conference
May 6, 2008closerlook is among the company sponsors for the 3rd-annual ExL Pharma Integrated Relationship Marketing and Sales conference in Philadelphia, PA May 5-7.
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Navigating the "more faster now" working world
October 22, 2007closerlook’s Dave Ormesher was one of several busy executives interviewed for a Chicago Tribune article about the challenge of meeting rising expectations in an “anywhere, anytime” business climate.
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Pharmaceutical Commerce taps closerlook CEO for eDetailing thought leadership
October 1, 2007closerlook CEO Dave Ormesher was one of four marketing executives interviewed for “Connecting to Physicians Online,” an article published in the September issue of Pharmaceutical Commerce.
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closerlook featured in U.S. Insurance News
July 9, 2007In a front-page article published in the June 2007 issue of U.S. Insurance News, closerlook CEO Dave Ormesher gives his assessment of the growth of consumer-directed health plans (CDHPs).
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closerlook profiled by Medill Reports
June 8, 2007closerlook’s history, creativity and commitment to client service are chronicled in an article in Medill Reports.
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Kakos to facilitate PIMA roundtable
May 3, 2007closerlook Account Director Steve Kakos will facilitate a roundtable discussion on moving beyond direct-mail marketing at the Professional Insurance Marketing Association (PIMA) 2007 Summer Conference.
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closerlook celebrates 20th anniversary
April 3, 2007From its humble origins as a two-man video operation, closerlook has developed over the past twenty years into a creative, technology, and marketing firm that serves leading Fortune 500 companies in the healthcare, insurance, pharmaceutical and medical-device industries.
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closerlook launches blog: Work + Play
March 29, 2007Today closerlook unveils our company weblog, Work + Play (read Work Plus Play).
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Kakos to judge at IMCA Showcase
March 28, 2007closerlook Account Director Steve Kakos has been invited to serve as a judge for the Insurance Marketing Communications Association (IMCA) Showcase.
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closerlook CEO Dave Ormesher profiled in Chicago Sun-Times
February 6, 2007Chicago Sun-Times columnist Brad Spirrison turned to Dave Ormesher for his take on the opportunities for innovative small businesses in a changing world economy.
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closerlook publishes report on CDHP adoption
February 6, 2007Today marks the publication of closerlook’s latest white paper, entitled “Best practices for the adoption of consumer-directed health plans.”
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6th Annual eMarketing Conference for the Pharmaceutical Industry
February 1, 2007closerlook CEO Dave Ormesher will be a featured speaker at the 6th Annual eMarketing Conference for the Pharmaceutical Industry.
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Happy holidays!
December 11, 2006closerlook’s fifth-annual Holiday Video has been launched. In this year’s video, a series of calamities traps the closerlook team in the office for the Holidays, revealing drastically different opinions about how the unexpected time together should be spent. Enjoy this year’s video, and laugh once again at the Holiday Videos produced in 2005 and 2004.
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Driving CRM value through a coherent information strategy
October 17, 2006David Ormesher, CEO of closerlook, in a speech to the 9th Original Forum on Customer Relationship Management (CRM) for the Bio/Pharmaceutical Industry in New York City, presented insights on how to transform traditional CRM into Relational CRM.
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Effective eDetailing builds deeper physician relationships
October 4, 2006David Ormesher, CEO, closerlook, inc. and Darren Ostmeyer, Senior Product Manager of Neuroscience Marketing, Takeda Pharmaceuticals North America, delivered an in-depth presentation at the 5th Annual eDetailing conference.
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i.c.stars featured on Fox News Chicago
March 6, 2006closerlook is mentioned in some good company at the end of a Fox News Chicago report on i.c.stars, a not-for-profit organization that trains inner-city young adults without a college education to work in the technology sector.
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closerlook wins four Telly Awards
March 3, 2006Four closerlook video projects have been chosen for the 27th annual Telly Awards.
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Executing a successful eDetailing program
October 1, 2005CBI’s 4th Annual Technology Supported Physician Detailing conference was held on September 29 – 30, 2005 at the Sheraton University City Hotel in Philadelphia.
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eMarketing workshop in Philadelphia led by Dave Ormesher
March 17, 2005Because a physician’s time and attention is extremely hard to come by, pharmaceutical companies need to capitalize on the promotional opportunities that arise as more physicians become connected.
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closerlook presents Integrated eDetailing™ case study
January 28, 2005Customer Relationship Management (CRM) has caught the imagination of many marketing professionals. Once the domain of sales and IT, CRM is now being embraced by marketers looking for ways to integrate various promotional channels, optimize their marketing spend, and create valuable, long-term relationships with customers.
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closerlook unifies its Integrated eDetailing™ offering with MedManage’s online drug-sampling technology
August 2, 2004MedManage Systems, Inc., a leading provider of online prescription drug-sampling solutions, today announced a partnership with closerlook, inc., a strategic communications firm working with top pharmaceutical companies to build and enhance long-term physician relationships.
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i.c.stars graduates Cycle 7
June 4, 2004In a spirited and emotional ceremony on February 20, 2004, ten young adults graduated from the rigorous four month i.c.stars technology and leadership training program, and within a matter of weeks, every one of the graduates had been placed in entry-level positions in companies such as Hewitt Associates, PepsiCo, and the Federal Reserve.
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closerlook celebrates 17 years in business
May 24, 2004On April 6, 1987, the day Sugar Ray Leonard popped Marvelous Marvin Hagler in Las Vegas in 12 rounds, two young entrepreneurs set up shop in a tiny third-floor walk-up in River North, a near North Chicago neighborhood.
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