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Executing a successful eDetailing program

CBI’s 4th Annual Technology Supported Physician Detailing conference was held on September 29 – 30, 2005 at the Sheraton University City Hotel in Philadelphia. closerlook CEO David Ormesher, a regular speaker at pharmaceutical eMarketing conferences, participated in a lively panel discussion on the strategic and operational choices that need to be made to develop and launch a successful online program.

The panel featured representatives from several of the leading eDetailing providers, and it became obvious that the closerlook model of helping its clients develop direct, branded relationships with their customers was a unique solution. While there is a role for the tactical vendors who can execute a short-term eDetailing blast, for those brand managers who are interested in creating and sustaining long-term relationships with healthcare professionals, closerlook’s Physician Relationship Management program is ideal.

We invite you to learn more about closerlook’s Physician Relationship Management program.