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closerlook publishes report on CDHP adoption

Today marks the publication of closerlook’s latest white paper, entitled “Best practices for the adoption of consumer-directed health plans.” Based on interviews closerlook conducted over five months with senior executives from health-insurance carriers, brokerages, and benefits consulting firms, the white paper provides an in-depth, qualitative look at the barriers, enablers, and best practices surrounding CDHP adoption. The report concludes with a brief examination of the role Relationship Marketing can play in increasing the effectiveness of carriers’ communication with adoption stakeholders. To receive a complementary copy of the report in .pdf format, register here.