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Kakos to facilitate PIMA roundtable

closerlook Account Director Steve Kakos will facilitate a roundtable discussion on moving beyond direct-mail marketing at the Professional Insurance Marketing Association (PIMA) 2007 Summer Conference. As response rates for direct mail plummet and postage costs rise, marketers continue their strategic exploration of alternatives to direct mail. Roundtable participants will discuss emerging best practices for implementing marketing methods that move beyond direct mail, and practical means of making insurance marketing campaigns more efficient and effective.

The PIMA 2007 Summer Conference will be held at Stoweflake Resort in Stowe, Vermont, this July. Registrations are currently being accepted.