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closerlook unifies its Integrated eDetailing™ offering with MedManage’s online drug-sampling technology

Partnership Allows Pharmas to Increase Effectiveness of Online Programs with Next-Generation Sampling Platform

Bothell, WA – August 2, 2004 – MedManage Systems, Inc., a leading provider of online prescription drug-sampling solutions, today announced a partnership with closerlook, inc., a strategic communications firm working with top pharmaceutical companies to build and enhance long-term physician relationships.

The alliance combines closerlook’s Integrated eDetailing™ programs with MedManage’s eMedSample® Platform to provide pharmaceutical companies with a means of delivering samples to medical professionals in tandem with eDetailing.

David Ormesher, CEO, closerlook, inc., commented, “Integrated eDetailing is a key marketing tactic in our comprehensive suite of relationship management services designed to create value between our pharmaceutical clients and their target audience. MedManage’s online sampling platform is an ideal way to enhance and deepen that relationship.”

Using MedManage’s online sampling program, pharmaceutical companies can enhance the personalization of eDetailing programs by providing each individual physician or group of physicians with the exact sample format, quantity and ordering frequency desired by the pharma marketer.

“The combination of closerlook’s high-quality product education and MedManage’s cost-effective online sample program is an excellent way for pharma marketers to increase brand revenue and work hand-in-hand with the sales force,” said Cecil Kost, CEO, MedManage Systems. “Our eMedSample Platform ensures physicians receive details and samples in an optimal fashion, taking into account prescribing levels and sales representative relationships.”

The combination of eDetailing with online sampling offers the following benefits:

• Greater ROI – eDetailing is a proven tactic to generate new prescriptions. Enhanced education with a customized sample offering allows pharma companies to “close the deal” by delivering samples to interested physicians, thereby maximizing return on investment.
• Greater Prescriber Coverage and Access – For difficult-to-see or under-covered physicians, combining periodic eDetails with MedManage’s “on-demand, always-available” sampling service ensures both product messaging is delivered and sample supply is consistently maintained.
• Enhanced physician relationships – Physicians value samples as a resource for their patients. The closerlook/MedManage solution offers samples to physicians completing an eDetail, pairing the resource with timely product information, encouraging ongoing physician loyalty. By providing continuous sample availability, pharmas build an eRelationship with prescribers, opening the door for additional programs.
• Flexible sampling – Sample quantities and frequency of sample ordering can be controlled using individual physician data ensuring appropriate sampling.
• Sophisticated reporting – Activity data on both eDetail completion and sample fulfillment is available in real-time, supplying critical program analysis and customer segmentation for future programs.

About MedManage Systems

MedManage Systems offers the most comprehensive prescription drug-sampling solutions for the pharmaceutical industry. Designed to augment field sales efforts, MedManage’s OmniSample℠ Solution includes the eMedSample online drug-sampling platform, alternative drug-sampling systems, physician targeting and recruitment services and marketing informatics.

MedManage’s solutions allow pharmaceutical companies to achieve broader, deeper and faster market penetration and provide a comprehensive sampling system through all stages of the product life cycle. Working closely with leading physician access partners and sample fulfillment organizations, MedManage ensures a fully integrated sampling solution.

The company’s corporate headquarters are located outside Seattle, WA, with regional offices in New York, Chicago and Research Triangle Park, NC. Additional information on MedManage can be found at http://www.medmanagesystems.com.

About closerlook, inc.

closerlook, inc. is a strategic communications agency focused on getting its clients closer to their customers. Since 1987, closerlook has collaborated with its clients to create innovative marketing and communication programs that enhance their ability to connect with their best customers—both internal and external—to deliver business results. To enable pharmaceutical companies to more effectively develop long-term, profitable relationships with their target physicians, closerlook developed its enterprise-level Physician Relationship Management platform. Since 2000, closerlook has been creating and managing private-label, pharma branded Integrated eDetailing™ programs for leading pharmaceutical brands, delivering strong ROI, unique physician insight, and lasting relationships with healthcare professionals.

The company’s corporate headquarters are located in downtown Chicago.

MedManage Contact:
Lisa Black, LMBPR
781.631.6377
lblack@lmbpr.com

closerlook Contact:
David Ormesher, CEO
312.640.3700
dormesher@closerlook.com