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Pharmaceutical Commerce taps closerlook CEO for eDetailing thought leadership
closerlook CEO Dave Ormesher was one of four marketing executives interviewed for “Connecting to Physicians Online,” an article published in the September issue of Pharmaceutical Commerce. The piece charts the rise in physician eDetailing participation from 36% in 2003 to 43% in 2007, and includes best practices identified by leading innovators in online physician communication. For his part, Ormesher provides insight on a range of eDetailing issues, from physician recruitment to the inclusion of eDetails in broader relationship marketing programs.
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