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eMarketing workshop in Philadelphia led by Dave Ormesher

Because a physician’s time and attention is extremely hard to come by, pharmaceutical companies need to capitalize on the promotional opportunities that arise as more physicians become connected. Offering programs that can be accessed on their own time, over the Internet, is an effective way to share detailed product information. In a four-hour workshop, David Ormesher, CEO (Chief Executive Officer) of closerlook, demonstrated how product managers can enhance online communications and relationships with targeted physicians to improve direct to physician edetailing ROI (Return On Investment).

Ormesher led a workshop entitled “Implement eDetailing Programs to Maximize Physician Reach and Support Long-Term Relationship Building.” This workshop was a part of the “4th Annual eMarketing for Pharmaceuticals” conference held on March 16–17, 2005, at the Renaissance Philadelphia Hotel.

Topics covered in the workshop included:

• Determining How Physicians Prefer to Receive Product Information
• Implementing eDetailing Strategies for a Higher Physician Response
• Integrating Marketing with other Promotional Channels
• Overcoming Barriers to Adoption
• Examining the Role of eDetailing in CRM
• Optimizing your Promotional Spend