Winter Blunderland

Over the years, closerlook has learned that successful ideas are the ones rooted in smart, solid strategy. And the ideas that aren't often have short shelf lives.

You may not know this, but CEO Dave Ormesher used to have a business partner—his cousin Abe D'Ormesher.

One day, the partners split over a fundamental difference in business philosophies—Dave saw promise in healthcare marketing while Abe wanted to specialize in the field of holiday-film production.

Abe created a company aptly named LookClose Productions. Disregarding strategy and failing to understand his audiences' needs, Abe's "all-holiday-videos, all-the-time" vision proved shortsighted. The company failed, but its trailers live as a reminder of what not to do—holiday season or not.

LookClose Productions

Happy viewing and happy holidays!

-closerlook