When you have new information to launch to an external audience, you also need to make sure that your internal audience understands the new messaging, too. closerlook has years of experience in crafting internal communication campaigns.

Our approach is to treat an internal communication initiative like an integrated marketing campaign. We’ll work with you to identify and differentiate key employee segments, develop messaging that clearly explains and motivates adoption of the positioning, and uses multiple communication channels to reach key audience members such as vendors, customers, partners, analysts and the media. We use a variety of tools to get your message across:

• Intranet
• eNewsletters
• Print newsletters
• E-mail
• Video
• CD-ROM
• Print

Consistency and on-message communication can translate to positive customer experiences, customer loyalty, and brand preference, ultimately impacting bottom line revenues for your firm.