With face time for doctors at a premium, the eDetail has become an essential communication tool for pharmaceutical marketers. Because key messages are now online, physicians can access the information when it’s most convenient for them.

closerlook has been recognized by both Forrester Research and Jupiter Research as a market leader and innovator in the development of customized eDetailing programs for pharmaceutical clients. closerlook’s Integrated eDetailing™ will:

• Increase share of voice
• Deliver a consistent message
• Build awareness of your brand
• Extend promotional reach
• Enhance rep access to target physicians
• Increase incremental scripts
• Deliver significant sales and marketing ROI

Our Integrated eDetailing™ program is unique because it is customized for your brand. At the heart of our philosophy is our belief that the relationships between you and your key physician customers should be direct—not through a third-party intermediary. Although closerlook develops, designs and hosts the program on your behalf, the relationship with the physician is with your brand, not ours. Having exclusive access to your customers’ online activity data gives you unique intelligence into their needs and desires, which can enable you to serve them better with future interactions.