One of the most effective sales tools for a pharmaceutical company is the “peer-to-peer” seminar, where a noted thought leader speaks to an audience of physicians. closerlook has developed an innovative approach to this traditional tool with ePeer-to-Peer.

ePeer-to-Peer places an interactive framework around the traditional peer-to-peer event to provide a platform for pre- and post-event communications. The Web is used to invite doctors to a meeting. Invited physicians have the opportunity to e-mail questions to the thought leader in advance of the event. The thought leader can use these questions to develop a program tailored to the specific needs and interests of this particular audience. Enabling the audience to have a voice gives the physicians more of an incentive to “buy-in” and participate in the event.

After the event, the ePeer-to-Peer program is used to solicit feedback from attendees. We can also use the platform to send out additional information as needed.

By using the Internet to enable our clients to track the needs and interests of the audience, we’ve extended the value of the peer-to-peer seminar. And at closerlook, that’s what we’re about. Using innovation to add value to your communication channels.