For us, relationship management isn’t just a trendy biz school buzzword. At closerlook, relationships are at the center of what we do. For brand managers who are interested in creating and sustaining long-term relationships with healthcare professionals, closerlook’s Physician Relationship Management program (PRM) is ideal. It provides a range of eMarketing solutions that enhance the conversation between you and your best customers. PRM by closerlook enables you to:

• Cost-effectively reach your physicians online
• Deliver customized marketing messages
• Implement a multi-channel communication strategy
• Engage in a two-way dialogue with your target physicians
• Enhance your database with detailed behavioral profile insights
• Integrate online and direct sales marketing initiatives

Our PRM solutions are delivered from closerlook’s proprietary on-demand platform, an information technology infrastructure that is built to conduct and support a variety of web-based marketing initiatives. Key components in our program include:

• Integrated eDetailing™
• eCME
• eMarket Research
• eNewsletters and e-mail marketing initiatives
• eSampling

Once an online relationship has been established with a physician, the PRM platform provides an ideal conduit to perform market research and deliver additional information services, including patient education materials, communication from key thought leaders, and symposia registration. And since you control the channel with your own branded program, you maintain the direct relationship with your customer.