The trouble with typical brand websites
Typical brand websites take a one-message-fits-all approach to content. And that makes getting the right information difficult for patients who might be newly diagnosed, or thinking of switching medications, or just looking for helpful tips on managing their disease. Without a clear path to follow, these patients are more likely to end engagement as soon as they feel there is no value for them.
PatientConnect websites guide patients to where they want to go
We examine the larger patient journey—the path a patient is likely to take over the course of his or her disease—and then design relevant, corresponding paths for that patient to follow on a brand website. In this way, you support patients along their journey rather than force them to dig through pages of irrelevant content.
Making mobile more meaningful
PatientConnect websites support patients with the information they need, wherever they need it—in the waiting room, at the pharmacy—with features that are easy-to-use in the palm of their hands.
Responding with responsive design
Responsive design and functionality help patients find what they need at the size that looks best on their screen.
Providing clear paths—at a glance
Your messages are crafted into content that anticipates the needs of patients who want to know “How do I inject” or “Is there co-pay assistance?”
A promotion focal point
All your promotional and relationship-marketing (RM) efforts can lead patients or caregivers to PatientConnect websites where the type of meaningful information they are seeking is waiting for them and, in turn, leads them to the next steps in their journeys.
Our PatientConnect websites accommodate change efficiently and flexibly as the brand evolves over time.
Built for flexibility and efficiency over time
closerlook has consistently taken a systematic approach to the design and development of digital systems that support innovation for our client’s marketing initiatives. Learn more about our Capabilities.
Website and publishing systems
- Achieve time and cost efficiencies
- Support a variety of brand and regulatory requirements
- Can be adopted by brands enterprise-wide
Website and email guidelines
- Promote best practices of web design and content management
- Standardize the requirements defined by your regulatory review teams
- Serve as guidance for both internal and external teams
Backstage® relationship marketing technology suite
Manage your relationship marketing efforts with data-driven insight and action.
Creating content that customers value in ways that showcase a brand’s messages
DiseaseStatePro educational websites
Engage HCPs in an educational context.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.