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- White Papers
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CDHP report
Consumer-directed health plans (CDHPs) have been touted as the healthcare industry’s best chance to stem the tide of rising costs and premiums. But CDHPs have not been as widely adopted as some had predicted. Over the latter half of 2006, closerlook interviewed senior executives from health-insurance carriers, brokerages, and benefits consulting firms to produce a qualitative report on the barriers, enablers, and best practices surrounding CDHP adoption. The report concludes with a brief examination of how Relationship Marketing can increase the effectiveness of carrier communication with each stakeholder group in the adoption process.
Download: Contact us to receive your copy
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- Case Studies
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Interactive for VESIcare®
Since its approval in November of 2004, VESIcare has been co-promoted by Astellas and GlaxoSmithKline (GSK) in the United States. The brand team for VESIcare sought to establish an online platform for communicating with its physician audience. The solution had to generate awareness of the unique and differentiating benefits of VESIcare in treating overactive bladder (OAB), as well as gather crucial physician-level data to be used to support and target the efforts of the VESIcare field sales forces.
Download: Case Study-VESIcare.pdf (520 KB)
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- Events
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Jun 08
2008 Insurance Marketing Communication Association Annual Meeting
closerlook Director of Sales Steve Kakos will give a workshop presentation at the Insurance Marketing Communications Association’s 2008 Annual Meeting in June.
Read more…
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Jun 08
- Video
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The pharma rep’s reality
Physicians are getting the product information they need online, and after office hours. Pharmaceutical reps are having more trouble seeing doctors face to face. closerlook’s fictional video account gives these industry realities a context and a face.
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