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We are always looking for ways to add value by taking thoughtful, well-researched points of view on relevant, pressing business issues and allowing those perspectives to influence our strategic and creative work. When you’ve had a chance to get our perspective, we’d love to hear what you think.
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- White Papers
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CDHP report
Consumer-directed health plans (CDHPs) have been touted as the healthcare industry’s best chance to stem the tide of rising costs and premiums. But CDHPs have not been as widely adopted as some had predicted. Over the latter half of 2006, closerlook interviewed senior executives from health-insurance carriers, brokerages, and benefits consulting firms to produce a qualitative report on the barriers, enablers, and best practices surrounding CDHP adoption. The report concludes with a brief examination of how Relationship Marketing can increase the effectiveness of carrier communication with each stakeholder group in the adoption process.
Download: Contact us to receive your copy
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- Case Studies
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Knightsbridge
Knightsbridge needed a firm to update and maintain its website, and to code the company’s information-management enewsletter in HTML. In addition, Knightsbridge wanted the firm to create web-banner advertisements to drive traffic to knightsbridge.com and viewers to the company’s information-management webinars.
Download: Case Study-Knightsbridge.pdf
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- Events
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May 05
ExL Pharma's 3rd Annual Integrated Relationship Marketing and Sales for Pharma Conference
closerlook will be among the company sponsors for the 3rd annual ExL Pharma Integrated Relationship Marketing and Sales conference in Philadelphia, PA May 5-7.
Read more…
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May 05
- Video
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The pharma rep’s reality
Physicians are getting the product information they need online, and after office hours. Pharmaceutical reps are having more trouble seeing doctors face to face. closerlook’s fictional video account gives these industry realities a context and a face.
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