2006 PIMA MarkeTTech Symposium

Sanjeev Ahuja, closerlook’s VP of Client Services, presented at the 2006 PIMA MarkeTTech Symposium in Chicago on October 1 – 2, 2006.

Using Relationship Marketing to Acquire and Retain Customers

In the health-insurance space, smart marketing is not about collecting data and building a monolithic customer database. It’s about using customer insight derived from data to build long-term relationships with employers. In his presentation at PIMA MarkeTTech, Ahuja discussed the case of a large healthcare provider that is successfully building long-term relationships with employers. He also outlined practical steps insurance marketers can take to embrace relationship marketing without having to make a seven-figure investment in database technology.

2006 PIMA MarkeTTech Symposium

The PIMA (Professional Insurance Marketing Association) MarkeTTech Symposium is the premier Insurance Direct Marketing event of the year. The 2006 conference focused on direct-marketing trends, marketing strategy, branding, and critical legal and regulatory issues. The Conference included a tradeshow exhibition and the Marketing Methods Competition. The Best of PIMA Award was presented at Monday night’s dinner.