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CDHP report

Consumer-directed health plans (CDHPs) have been touted as the healthcare industry’s best chance to stem the tide of rising costs and premiums. But CDHPs have not been as widely adopted as some had predicted. Over the latter half of 2006, closerlook interviewed senior executives from health-insurance carriers, brokerages, and benefits consulting firms to produce a qualitative report on the barriers, enablers, and best practices surrounding CDHP adoption. The report concludes with a brief examination of how Relationship Marketing can increase the effectiveness of carrier communication with each stakeholder group in the adoption process.

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Customer relationship enhancement

There is a tiny, all-white shoe-box of a restaurant in Chicago called Blackbird. Chef Paul Kahan consistently delivers some of the finest cuisine in the city, and critics around the country have rewarded the restaurant with wonderful reviews. While I have certainly enjoyed many wonderful meals at Blackbird, it’s the warm service and the instant recognition I receive that makes it an easy choice for a late Saturday night dinner. They have mastered the art of building superior customer relationships.

Download: Customer Relationship Enhancement.pdf (28 KB)
Quality assurance: Prevention is cheaper than cure

An essential part of the closerlook approach to doing business in the digital realm is Quality Assurance. Whether it is ensuring a technical design is implemented in accordance with its design specifications—making sure known “best practices” are followed throughout a project—or getting to understand the quality goals important to a particular customer and championing those goals throughout the development process, closerlook Quality Assurance is “baked in” to all that we do as an integral part of the Clarity Method™.

Download: Quality Assurance.pdf (24 KB)
Seamless technology experiences

For businesses, technology itself can form a chasm that separates them from the larger customer base that they are trying to reach. Only a certain small portion of the population sees the technological complexity of something as interesting, let alone an advantage. The broader population likes their technology “magical”—in a little black box that does exactly what they want it to, without their having to think about it too much. The phone, television, radio, even the microwave are all examples of technology that have infiltrated themselves into everyday life seamlessly.

Download: Seamless Technology Experiences.pdf (32 KB)
Where the doctors are

closerlook shows how using the internet can help pharmaceutical marketers communicate with doctors who are unwilling or unable to create more time to meet with reps.

Download: Where The Doctors Are.pdf (807 KB)