Target Clarity®

Proactively target different healthcare professional customers differently.

Don’t just focus on the past

In an industry that loves to collect and analyze data, pharma brands are increasingly pressed to use performance measurement to effect change. Common pharma analytics practices are notoriously focused on past behavior. But what if data analysis could lend insight about the future? Marketers who can predict what a healthcare professional will do—not just his or her track record—are better equipped to effect change. Enter Target Clarity®, an advanced research approach created by closerlook.

Target Clarity on ipad

What is Target Clarity®?

Target Clarity® offers insight into the capacity of individual healthcare professionals to prescribe a particular product—whether they have reached their full prescribing potential or have room to grow. This strategic insight enables marketers to use selective targeting to design more effective, efficient campaigns.

Why Target Clarity® is smarter

The approach places healthcare professionals in distinct groups of increasing brand awareness and preference using a number of behavioral and demographic factors. This arms marketers with answers to key questions:

  • adoption iconWhere are my current writers on the path to adoption?
  • writers iconWho are my high-potential writers?
  • loyalty iconWho are my most loyal writers?
  • switch iconWhich of my writers have the most opportunity to write more of a product?
  • optimization iconHow do I optimize my marketing dollars and reduce waste?

What Target Clarity® means for marketers

Target Clarity® helps marketers more easily understand which targets to grow or maintain based on where they currently are on the path to adoption. Target Clarity® can help marketers move individual healthcare professionals from:

adoption pathadoption path

This informs the design of focused messages and campaigns, helping to encourage growth, increase brand loyalty and prevent sales loss.

View all Offerings
  • Interactive Sales Aids

    Customize the individual healthcare professional’s experience of brand content.

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  • BrandPro websites

    Communicate with healthcare professionals through a central content and service hub.

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  • Backstage® relationship marketing technology suite

    Manage your relationship marketing efforts with data-driven insight and action.

    Learn more

The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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