News and events
closerlook now partnering with Veeva to improve the HCP customer experience across marketing and sales
Chicago, IL – January 2014
closerlook, inc. has teamed up with Veeva, a leader in cloud-based software for the global life sciences industry. Named to the Web Content Provider program, closerlook has “all the tools necessary to build content for iRep and Approved Email, including documentation, training, technical support and optional access to development environments for testing.”
Michael Tapson, Chief Technical Officer (CTO) at closerlook, commented on the partnership. “We are now a Veeva-approved content provider contributing interactive sales aids and other content for healthcare professionals (HCPs). But we’re not simply focused on content. We have the expertise to directly integrate our data into the Veeva platform,” Tapson said.
“We are also sharing customer data from our clients’ relationship marketing programs with Sales Representatives via iRep. We strive for this data to be insightful; often that means providing helpful context for the data being shared or summarizing data in a relevant way.”
For 15 years, closerlook has built and managed relationship-marketing programs for pharmaceutical brands by combining strategy, content and technology. As a result, the agency can provide unique customer insight and multi-channel marketing capabilities, which allows brand teams to deliver relevant, personalized communication to healthcare professionals.
Companies have long bemoaned the fact that marketing and sales traditionally reside in separate silos. Veeva’s technology combined with closerlook’s ability to apply that technological capability to address pharma’s marketing challenges represents a step forward in coordinating brands’ sales and marketing efforts in the promise of more effective and efficient promotion.
“Veeva is a powerful standard in the industry. Their customers realize the value of their investment quickly, and that fits perfectly with what we are striving to do. We help unify our clients’ marketing and sales efforts by feeding marketing activity to the sales force. Since the sales force is receiving data on their HCPs in real time, Sales Representatives are able to have increasingly relevant and valuable conversations with their customers,” Tapson said.
“We’re focused on ensuring that information gets exposed in useful ways to the people who can act on it, on whatever platform they are using,” Tapson continued. “This is a great way to provide Sales Representatives with relevant, quick-hit, consumable data that’s usable. They can quickly and easily grab what they need within their tool of choice.”
Tapson added, “We’re all really excited about the promise of this partnership and the possibilities for providing more insight designed to inform decisions in the field—which in turn will improve the customer experience.”
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.