News and events
closerlook Bolsters its Multichannel Marketing Services: Adds Alecia Dantico and Expands its Team
Chicago - May 2019
Chicago, Ill., May 3, 2019 — Lead agency closerlook, inc., bolsters its multichannel marketing (MCM) services with the addition of Alecia Dantico as VP, MCM strategy.
Dantico comes to the agency with more than 15 years of experience leading, building and executing MCM strategies in multiple industries, including pharma. At closerlook, she will play a key role in enhancing the agency’s MCM offering and in bringing brand messages to life in the right combination of channels to drive conversion.
“Alecia Dantico’s addition marks the agency’s movement to differentiate itself,” said Ryan Mason, chief creative officer. “Our clients have been tapping our strategic services to launch brands and execute multichannel programs. With Alecia on our strategy team, we can expand our offerings to include more robust MCM strategy with particular focus in consumer, social and shopper marketing. This combination of expertise—pharma and MCM strategies—benefits brands, clients and most importantly, customers.”
Prior to joining closerlook, Dantico served as VP, head of social media and influencer marketing at Mirum agency, a “borderless” digital firm and part of holding company WPP. Her integrated marketing expertise comes from having worked for Inspira Marketing Group, Allison Partners PR agency and healthcare advocacy firm, Discovery USA.
Dantico holds multiple degrees and is an adjunct professor of social media and digital marketing communications at Roosevelt University in Chicago.
The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.