Our Thinking

We write because we think, and in the writing, our thinking and our work improve

At closerlook, we wrestle daily with the data, trends, theories and principles that describe and shape how customers connect with biopharma brands. We explore the fields of biopharma, healthcare, analytics, strategy, creativity and technology as we express them in our work. Along the way, we share our thoughts on what we are learning in the service of patients, healthcare professionals and biopharma brands.

Articles

The complicated art of marketing and selling in an account-based environment

The sales model used to be a lot simpler with high-prescribing physicians at the center of everything. But today, sales and marketing teams have a new target—leaders of large healthcare organizations that require more than the latest safety and efficacy data when deciding which products their HCPs are most likely to prescribe.

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closerlook wins bronze Cannes Lion for myasthenia gravis documentary series, A Mystery to Me

The award win for A Mystery to Me was announced at the Cannes Lions International Festival of Creativity in France.

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Fishawack Health enhances its omnichannel offering with the acquisition of analytics-driven digital marketing agency, closerlook

As part of its bold growth plans, Fishawack Health announces the acquisition of closerlook, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing solutions.

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If you want to be a great brand builder, learn how to be a great gift giver

“I have heard seasoned professionals describe the present state of building biopharma brands as increasingly complicated, confusing, and messy,” states Ryan Mason, Chief Strategy Officer.

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In pursuit of a personal connection

Biopharma is, dare we say it, at the cutting edge of a new digital frontier — with the utilization of advanced analytics including personality detection to produce more personal and empathetic content.

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A former agency president and a global account lead join closerlook to nurture growing client base

closerlook, inc., has brought on two seasoned agency executives to help nurture and manage its growing portfolio of new business.

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Chicago Digital Agency Helping to Alert Young Black Creatives about a Free Program to Improve Diversity in Advertising, Marketing and PR

closerlook, inc. is alerting Black creatives about ONE School, a free, 16-week portfolio program established by nonprofit One Club for Creativity.

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closerlook Named One of the Best Places to Work by Built In Chicago

Built In Chicago has announced it has selected closerlook, inc. as one of the Best Places to Work in their 2021 round up.

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Unlocking Hope for Patients with Rare Diseases

CEO David Ormesher has hope for the future of rare diseases. Read about how data science and digital transformation will unlock new drugs for patients.

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Tackling the barriers to rare disease insight

Chief Strategy Officer Ryan Mason discusses taking a content-centric approach to addressing the real life needs of patients living with rare diseases.

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Binish Khan tapped to lead a team in growing interactive technology competency

“Binish Khan has a natural, technical intuition that is full of curiosity and great technical strategies,” said CTO Steve Tulk.

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Agency elevates David Droll to Managing Director and Chelsea Patton to Group Account Director

Significant business growth continues to touch agency, promoting two members of its account team.

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Backstage® Relate featured in PM360 Innovations Issue

Building relationships between a biopharma brand and target HCPs is typically a long-term commitment. But what if that relationship building process could be accelerated?

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Learn how we partnered with argenx and well-known filmmaker to generate awareness about myasthenia gravis

In an effort to help argenx, a global immunology company, increase awareness about myasthenia gravis (MG), we teamed up with well-known director/cinematographer Ben Strang to create a docuseries about three patient perspectives.

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Building resilience for the “next normal”

The immediate response to the global COVID-19 pandemic was to quarantine the sick, create physical distance among the healthy and triage thousands.

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Restoring growth

Since mid-March, biopharma marketers have scrambled to balance the need to protect their employees, especially their field sales force, while maintaining some semblance of relevant share of voice in the market.

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We are in the hope business

A recent analysis of 172 million social media posts on cancer showed that after a basic understanding of the disease and the therapy options, patients look for inspiration.

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Three lessons on effective marketing metrics

As every marketer knows, tracking performance metrics is key. If you’re not measuring it, you can’t manage it.

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Amy Wolgemuth Bordoni promoted to Vice President, Executive Creative Director

“Amy has been crucial in driving creative excellence at closerlook and in growing our client relationships across a range of brands,” said CCO Dave Reidy.

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Agency appoints Monika Klimek as Vice President to oversee its expanded data science division

“Monika’s expertise in transforming data from campaigns and third-party sources into valuable insights will be critical as our clients seek to maximize impact and accelerate growth,” said CTO Steve Tulk.

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Innovators at the forefront: Fighting COVID-19

Numerous promising new products are coming out of the labs of early-stage health and technology companies to help fight COVID-19.

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Digital strategies in a COVID-19 world

CEO David Ormesher moderates a panel defining the digital strategies and capabilities required to support HCP and patient engagement in a COVID-19 world

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Getting patients started on the right foot

CEO David Ormesher weighs in on the best approaches pharma marketers can take to help new patients start therapy.

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Brand stewards: Creating an omnichannel experience for HCPs and patients

CEO David Ormesher joined PharmaVOICE’s Taren Grom to discuss the omnichannel experience as part of the PharmaVOICE 100 Celebration.

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Physically distant, socially connected: What COVID can teach us about rare disease patient engagement

CEO David Ormesher moderates a panel for the MM&M Transform conference, exploring lessons learned from rare disease patient engagement during the pandemic.

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Courtney Kuebler talks about our collaborative culture with Built In Chicago

“Starting a new job and working on a new team with a new client during a global pandemic, was a little daunting… but everyone in the company was really helpful, whether it was taking extra time to guide me, teach me or point me to the best person who could help.”

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Value series, part 1: Value creation powered by data

Value creation is product innovation at work.

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Value series, part 2: How to use data to capture value in pharma

Trust and respect for the pharma brand are the ultimate benefits of data-enabled personalization and engagement and are the leading qualitative indicators of acceptance and growth at launch.

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Value series, part 3: Value extraction–mining for gold in late-stage products

There is still opportunity for pharma companies to recognize value in these last few years.

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Content marketing and its impact on pharma

Content marketing is one of the most practical ways that a brand can engage its audience and provide value on a regular basis.

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Pharma’s digital tranformation should start with marketing

For pharma leadership trying to define “digital transformation,” CEO David Ormesher would suggest that marketing is a great place to start the journey.

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How patient services are redefining the patient relationship

Beyond-the-pill began trending a few years ago as an attempt to use technology-driven tools and services to solve for undifferentiated products and find new sources of revenue.

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Conversations every manager should have with their junior employees

Unrelenting assignments, frenetic schedules and the ease of scribbling off a quick email are just a few reasons why managers might have difficulty carving out time for thoughtful conversations with their junior-level employees.

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Key questions about HCP engagement and education in 2019

Comparable effectiveness and value-based medicine are the order of the day.

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In pursuit of artificial empathy

Most of us understand the importance of empathy. When we acknowledge how patients feel about their health conditions, they’re more likely to trust their providers, adhere to their treatment plans, improve their health outcomes and develop loyalty to specific brands.

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Dr. Robot-AI and deep machine learning

CEO David Ormesher discusses how AI and deep machine learning will play an increasingly important role in the healthcare ecosystem.

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Akia Parks talks fostering more inclusive workplaces with Built In Chicago

“The fish rots from the head.” That’s the metaphor Akia Parks, copywriter of clinical research, uses to describe why companies fail at intersectionality.

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