Our Thinking
We write because we think, and in the writing, our thinking and our work improve
At closerlook, we wrestle daily with the data, trends, theories and principles that describe and shape how customers connect with biopharma brands. We explore the fields of biopharma, healthcare, analytics, strategy, creativity and technology as we express them in our work. Along the way, we share our thoughts on what we are learning in the service of patients, healthcare professionals and biopharma brands.
Articles
6 Tips to Improve Your Leadership Development
Built-In shared what you need to know in order to develop leaders in your organization. Read an excerpt from the article, featuring closerlook Vice President of Human Resources Caitlin Golden.
READ MOREFactors and Trends Impacting Data Analytics in 2021
PM360 asked experts in data analytics how the digital transformation of healthcare is changing data needs and the best ways to overcome data gaps.
READ MOREFishawack Health welcomes new CEO Jonathan Koch
Jonathan Koch has joined Fishawack Health as CEO, tasked with driving a sustainable future for the company.
READ MORELiz Landon joins Fishawack Health to deliver a first-class experience for colleagues
closerlook, a member of Fishawack Health, is pleased to welcome Elizabeth (Liz) Landon to the group in the role of Chief People Officer.
READ MOREThe complicated art of marketing and selling in an account-based environment
The sales model used to be a lot simpler with high-prescribing physicians at the center of everything. But today, sales and marketing teams have a new target—leaders of large healthcare organizations that require more than the latest safety and efficacy data when deciding which products their HCPs are most likely to prescribe.
READ MOREcloserlook wins bronze Cannes Lion for myasthenia gravis documentary series, A Mystery to Me
The award win for A Mystery to Me was announced at the Cannes Lions International Festival of Creativity in France.
READ MOREFishawack Health enhances its omnichannel offering with the acquisition of analytics-driven digital marketing agency, closerlook
As part of its bold growth plans, Fishawack Health announces the acquisition of closerlook, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing solutions.
READ MOREIf you want to be a great brand builder, learn how to be a great gift giver
“I have heard seasoned professionals describe the present state of building biopharma brands as increasingly complicated, confusing, and messy,” states Ryan Mason, Chief Strategy Officer.
READ MOREIn pursuit of a personal connection
Biopharma is, dare we say it, at the cutting edge of a new digital frontier — with the utilization of advanced analytics including personality detection to produce more personal and empathetic content.
READ MOREA former agency president and a global account lead join closerlook to nurture growing client base
closerlook, inc., has brought on two seasoned agency executives to help nurture and manage its growing portfolio of new business.
READ MOREChicago Digital Agency Helping to Alert Young Black Creatives about a Free Program to Improve Diversity in Advertising, Marketing and PR
closerlook, inc. is alerting Black creatives about ONE School, a free, 16-week portfolio program established by nonprofit One Club for Creativity.
READ MOREcloserlook Named One of the Best Places to Work by Built In Chicago
Built In Chicago has announced it has selected closerlook, inc. as one of the Best Places to Work in their 2021 round up.
READ MOREUnlocking Hope for Patients with Rare Diseases
CEO David Ormesher has hope for the future of rare diseases. Read about how data science and digital transformation will unlock new drugs for patients.
READ MORETackling the barriers to rare disease insight
Chief Strategy Officer Ryan Mason discusses taking a content-centric approach to addressing the real life needs of patients living with rare diseases.
READ MOREBinish Khan tapped to lead a team in growing interactive technology competency
“Binish Khan has a natural, technical intuition that is full of curiosity and great technical strategies,” said CTO Steve Tulk.
READ MOREAgency elevates David Droll to Managing Director and Chelsea Patton to Group Account Director
Significant business growth continues to touch agency, promoting two members of its account team.
READ MOREBackstage® Relate featured in PM360 Innovations Issue
Building relationships between a biopharma brand and target HCPs is typically a long-term commitment. But what if that relationship building process could be accelerated?
READ MORELearn how we partnered with argenx and well-known filmmaker to generate awareness about myasthenia gravis
In an effort to help argenx, a global immunology company, increase awareness about myasthenia gravis (MG), we teamed up with well-known director/cinematographer Ben Strang to create a docuseries about three patient perspectives.
READ MOREBuilding resilience for the “next normal”
The immediate response to the global COVID-19 pandemic was to quarantine the sick, create physical distance among the healthy and triage thousands.
READ MORERestoring growth
Since mid-March, biopharma marketers have scrambled to balance the need to protect their employees, especially their field sales force, while maintaining some semblance of relevant share of voice in the market.
READ MOREWe are in the hope business
A recent analysis of 172 million social media posts on cancer showed that after a basic understanding of the disease and the therapy options, patients look for inspiration.
READ MOREThree lessons on effective marketing metrics
As every marketer knows, tracking performance metrics is key. If you’re not measuring it, you can’t manage it.
READ MOREAmy Wolgemuth Bordoni promoted to Vice President, Executive Creative Director
“Amy has been crucial in driving creative excellence at closerlook and in growing our client relationships across a range of brands,” said CCO Dave Reidy.
READ MOREAgency appoints Monika Klimek as Vice President to oversee its expanded data science division
“Monika’s expertise in transforming data from campaigns and third-party sources into valuable insights will be critical as our clients seek to maximize impact and accelerate growth,” said CTO Steve Tulk.
READ MOREInnovators at the forefront: Fighting COVID-19
Numerous promising new products are coming out of the labs of early-stage health and technology companies to help fight COVID-19.
READ MOREDigital strategies in a COVID-19 world
CEO David Ormesher moderates a panel defining the digital strategies and capabilities required to support HCP and patient engagement in a COVID-19 world
READ MOREGetting patients started on the right foot
CEO David Ormesher weighs in on the best approaches pharma marketers can take to help new patients start therapy.
READ MOREBrand stewards: Creating an omnichannel experience for HCPs and patients
CEO David Ormesher joined PharmaVOICE’s Taren Grom to discuss the omnichannel experience as part of the PharmaVOICE 100 Celebration.
READ MOREPhysically distant, socially connected: What COVID can teach us about rare disease patient engagement
CEO David Ormesher moderates a panel for the MM&M Transform conference, exploring lessons learned from rare disease patient engagement during the pandemic.
READ MORECourtney Kuebler talks about our collaborative culture with Built In Chicago
“Starting a new job and working on a new team with a new client during a global pandemic, was a little daunting… but everyone in the company was really helpful, whether it was taking extra time to guide me, teach me or point me to the best person who could help.”
READ MOREValue series, part 1: Value creation powered by data
Value creation is product innovation at work.
READ MOREValue series, part 2: How to use data to capture value in pharma
Trust and respect for the pharma brand are the ultimate benefits of data-enabled personalization and engagement and are the leading qualitative indicators of acceptance and growth at launch.
READ MOREValue series, part 3: Value extraction–mining for gold in late-stage products
There is still opportunity for pharma companies to recognize value in these last few years.
READ MOREContent marketing and its impact on pharma
Content marketing is one of the most practical ways that a brand can engage its audience and provide value on a regular basis.
READ MOREPharma’s digital tranformation should start with marketing
For pharma leadership trying to define “digital transformation,” CEO David Ormesher would suggest that marketing is a great place to start the journey.
READ MOREHow patient services are redefining the patient relationship
Beyond-the-pill began trending a few years ago as an attempt to use technology-driven tools and services to solve for undifferentiated products and find new sources of revenue.
READ MOREConversations every manager should have with their junior employees
Unrelenting assignments, frenetic schedules and the ease of scribbling off a quick email are just a few reasons why managers might have difficulty carving out time for thoughtful conversations with their junior-level employees.
READ MOREKey questions about HCP engagement and education in 2019
Comparable effectiveness and value-based medicine are the order of the day.
READ MOREIn pursuit of artificial empathy
Most of us understand the importance of empathy. When we acknowledge how patients feel about their health conditions, they’re more likely to trust their providers, adhere to their treatment plans, improve their health outcomes and develop loyalty to specific brands.
READ MOREDr. Robot-AI and deep machine learning
CEO David Ormesher discusses how AI and deep machine learning will play an increasingly important role in the healthcare ecosystem.
READ MOREAkia Parks talks fostering more inclusive workplaces with Built In Chicago
“The fish rots from the head.” That’s the metaphor Akia Parks, copywriter of clinical research, uses to describe why companies fail at intersectionality.
READ MORE