News and Events

Physically distant, socially connected: What COVID can teach us about rare disease patient engagement

CEO David Ormesher moderated a panel featuring our argenx clients during the MM&M Transform conference. Hear how the brand team rapidly reinvented its patient engagement plans as the COVID-19 pandemic made physical gatherings no longer possible. Key takeaways include how to create a meaningful and authentic digital experience for patients, caregivers and supporters, as well as some insights about patients that are likely to endure after this global pandemic subsides.

Click here to watch the session recording.

 

Older female on a virtual call with doctor
Thinking

How patient services are redefining the patient relationship

For pharma leadership trying to define “digital transformation,” I would suggest that marketing is a great place to start the journey.

Read more
mother helping son wash hands
Thinking

In Pursuit of Artificial Empathy

Most of us understand the importance of empathy. When we acknowledge how patients feel about their health conditions, they’re more likely to…

Read more
Woman looking in the distance
Thinking

We are in the Hope Business

A recent analysis of 172 million social media posts on cancer showed that after a basic understanding of the disease and the therapy options, patients look for inspiration.

Read more

Letʼs work together.