News and Events
Physically distant, socially connected: What COVID can teach us about rare disease patient engagement
CEO David Ormesher moderated a panel featuring our argenx clients during the MM&M Transform conference. Hear how the brand team rapidly reinvented its patient engagement plans as the COVID-19 pandemic made physical gatherings no longer possible. Key takeaways include how to create a meaningful and authentic digital experience for patients, caregivers and supporters, as well as some insights about patients that are likely to endure after this global pandemic subsides.
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How patient services are redefining the patient relationship
For pharma leadership trying to define “digital transformation,” I would suggest that marketing is a great place to start the journey.
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In Pursuit of Artificial Empathy
Most of us understand the importance of empathy. When we acknowledge how patients feel about their health conditions, they’re more likely to…
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We are in the Hope Business
A recent analysis of 172 million social media posts on cancer showed that after a basic understanding of the disease and the therapy options, patients look for inspiration.
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