Our musings on things digital, marketing, and pharma

Finding Human Connections through Customer Experiences

Adobe Conference March 2019

We are in the hope business

We need to clearly and compassionately tell the patient story in all of its frustration, confusion, anger, and faith. Its grit. Hope.

How Patient Services are redefining the patient relationship

The focus on a patient-first strategy suggests that even an "around the pill" strategy is not good enough.

The CVS & Aetna Merger - Four Key Observations

This merger will provide an environment for new business models to emerge and new ways healthcare will be practiced and delivered in the US.

The impact of pricing in healthcare - Striking a balance

Even as evidence grows that we have begun to bend the U.S. healthcare cost curve and reduce the inexorable rise in national healthcare expenses, there is a lot of talk about pricing, particularly pharmaceutical pricing.

Consumer health innovation and the window of opportunity for pharma

Learn more about how the pharma industry can play an important role in the next wave of digital health tools.

The drugs, Optistavin, Easovartis and Librylin, and names, results, case studies and specific information, referenced in this advertisement are fictional and were created solely for illustrating the digital marketing capabilities of closerlook, inc. Any resemblance to actual drugs, medications, treatments, persons, living or dead, or to actual events, is purely coincidental. closerlook, inc. does not assume and hereby disclaims any liability to any party for any loss, damage or disruption caused by such party’s reliance on the fictitious information contained in this illustration.

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