What we do
We change the way biopharma brands connect with their customers.
The value we provide
Traditional pharma marketing playbooks might be good at launches but often fail to sustain growth.
We use our data analytics and digital capabilities to revitalize the connections between brands and the customers they serve.
Healthcare professionals get the information they want.
Patients receive the therapies they need.
And biopharma brands grow.
Our capabilities
OMNICHANNEL STRATEGY ROOTED IN ANALYTICS
Marketing that makes a difference begins with intelligence
Strategy without deep insight is only effective by accident. That’s why we inform our omnichannel plans with multiple sources of data insight. The result: digital experiences personalized for the people they reach.
CREATIVE CAMPAIGN DEVELOPMENT
Engaging creative rooted in insight
closerlook turns customer insight into creative concepts that capture the hearts and minds of HCPs, patients and caregivers. We articulate a look, feel and tone that unify the customer’s experience across every channel. By telling stories that are relevant and meaningful, we change patients’ lives for the better.
DIGITAL MARKETING CAMPAIGNS, CONTENT AND MEDIA
Making the plan and seeing it through
Combining analytics-informed omnichannel strategies with creative allows us to develop and launch personalized campaigns that reach HCPs, patients and caregivers with relevant messages in the right channels. We turn digital reach and frequency into meaningful engagement that drives growth and improves patient outcomes.
ADVANCED ANALYTICAL SOLUTIONS
Seeing, sizing and seizing opportunity
With our AI/advanced analytics capabilities, closerlook identifies and quantifies opportunities our clients might not find on their own. Combining smart tagging, third-party data enrichment and performance analysis with our predictive algorithms, we turn customer behavioral data into insight. This helps our clients decide where to invest and enables us to maximize new opportunities by delivering relevant, personalized messages at scale.
our case stories
How a Mature Brand Grew When It Grew More Relevant
We helped revitalize a biologic with multiple indications and formulations by telling a singular story through multiple channels to a diverse group of customers.
Driving growth for both: One in-market, one next-gen
We used smart targeting and clever localized multichannel campaigns to foster renewed interest in our client’s mature injectable therapy while accelerating uptake of their new injectable as it launched into the same class.
Turning around revenue for a late stage product
We used an advanced analytical approach to fuel growth for a mature brand.
Our Clients
Our client relationships are built on collaboration, mutual respect and a shared commitment to make a real difference in the lives of real people.
Learn more about closerlook
Thinking
Dr. Robot-AI and deep machine learning
CEO David Ormesher discusses how AI and deep machine learning will play an increasingly more important role in the healthcare ecosystem.
Read moreThinking
We Are in the Hope Business
A recent analysis of 172 million social media posts on cancer showed that after a basic understanding of the disease and the therapy options, patients look for inspiration.
Read moreNEWS AND EVENTS
Backstage® Relate featured in PM360 Innovations Issue
Building relationships between a biopharma brand and target HCPs is typically a long-term commitment. But what if that relationship building process could be accelerated?
Read more