A digital-first approach to identifying new areas for growth

Two years ago, your brand was the “shiny penny”, the talk of the town, the new kid on the block. Momentum was generated at launch, however, sales growth has slowed, while leadership seeks continued growth. The traditional marketing playbook worked … until now.

You are experiencing the slowing of growth and your customers feel it too. COVID-19 is is accelerating digital transformation within pharma organizations:

69 percent of physicians are employing websites to supplement traditional face to face meetings

Average biopharma HCP web traffic is up by 6.5 percent with some resources sites seeing week-over-week jumps of 93 percent in new users and even greater jumps in online sample requests

Approximately 75 percent of doctors said they increased their use of digital resources

In order to find new growth and new ways to engage their customers marketers have had to pivot—quickly addressing global pandemic effects on the industry, forcing organizations to take a digital-first approach. Before this seismic shift, digital was included in the promotional mix, but not an area of focus. 2020 will forever change how we engage our customers and grow our brands.

So it is with a renewed sense of urgency that closerlook recommits to our long practiced focus – better patient outcomes and bigger business impact for the brand. The keys to each lie at your feet. A quick, strategic, and painless pivot to get your solutions into the hands of more HCPs to affect positive patient outcomes.